Date of Publication: Jan 27, 2021

Author: Jessi Baker

Summary:

Impact is the bedrock of your brand purpose, and without proof that you are having a positive impact — demonstrated and disclosed in a credible way – your brand purpose will become meaningless.

Link to Full Reading:

https://www.forbes.com/sites/jessibaker/2021/01/27/why-impact-proof-will-eat-brand-purpose-for-breakfast-in-2021/