In the industrial era the development and use of the term -˜economic efficiency’s was too narrow. The exclusive one-sided focus on financial success led to consequences with yet unforeseeable risks and dangers. We must radically redefine economic efficiency if we want to foster well-known and needed sustainable living conditions on earth. To act in an economical fashion must imply value creation for the company, the environment and society. The evaluation of economic success must take all three criteria of value into account equally. To achieve such sustainable win-win-win situations, the full utilization of employee and business partner potential is required. Only an evolving culture of cooperation at all levels will ensure best solutions for developing and maintaining a healthy life base, leading away from the paradigm of absolute competition. Ways and means to reach these objectives are presented: old wisdom is combined with modern management control systems and the consequent change in evaluating the success of management.
