This study expands research on geotourism by using the Geotraveler Tendency Scale (GTS) to profile geotravelers. The results demonstrate the GTS’s ability to effectively identify different levels of geotravelers. An a priori segmentation was conducted using the respondents’s overall geotraveler score from the GTS as the segmenting criterion. The resulting three segments were labeled -minimal geotravelers-, -moderate geotravelers- and -strong geotravelers-. MANOVA and Pearson Chi-square analysis showed significant differences between the three groups on all items within the GTS as well as significant differences between the segments on the variables of gender, income, country of origin and likelihood to visit national parks. This study (1) confirms the usefulness of the GTS for identifying and segmenting travelers, and (2) provides the sustainable tourism field with a more holistic tool for measuring sustainable travelers. Destination managers interested in marketing to geotravelers can use this tool to identify how many geotravelers come to their area, their level of geotraveler tendencies and what the destination can focus on to attract more of this travel segment. Geotourism is positioned as a sustainable marketing strategy that attracts conscientious visitors whose impacts help promote the -character of place- rather than detract from it.
