This article explores how sustainable-oriented changes in food consumption are intertwined in dispersed movements of material and immaterial entities in both markets and society. The adoption of the notion of agencement offers the potential to consider the complexity of consumption from a market perspective: turning away from the simple, traditional production-“consumers opposition approach and highlighting the performative character of the links between elements at play. Consequently, consumption becomes a market-wide issue rather than one relating to neither consumers alone nor just supplier-“consumer exchange. Our analysis, with the focus on the attempts by various players in the market to configure and reconfigure a sustainable form of (non-)palm oil consumption, brings us to reflect on the development of arrangements over time and movement in consumption. This leads in conclusion, in order to appropriately capture the above-mentioned phenomena, to the proposal of the notion of multiplex consumption.
