Date of Publication: Nov 11, 2021

Author: Michael Boese

Summary:

Showing a more personal side and revealing a distinct point of view — particularly on social media — is extremely uncomfortable. But data suggests that it may be imperative for firms to embrace the discomfort in order to acquire and retain clients.

Link to Full Reading:

https://www.forbes.com/sites/forbestechcouncil/2021/11/11/how-advisors-can-navigate-social-selling-in-todays-divisive-climate/