This study examined the corporate social responsibility (CSR) strategies of 38 multinational corporations with operations in India. Seventy-six global and Indian corporate websites were cross-examined to determine the prominence and extent of CSR reporting as well as the dimensions most salient in the CSR content to determine whether these corporations follow a global, local, or glocal CSR strategy. The findings revealed that most of the companies follow a global approach to CSR management and communication in India. This context-specific examination of CSR strategies expands the knowledge of global CSR practices. Also, it exemplifies how cultural, political, and economic environments can inform strategic communication’s understanding of transnational CSR programs, and contribute to theory building in an emerging area of glocalization in a transnational context.
