Fad To Foundational: ESG Must Be At The Core Of A Modern Brand December 12, 2021 Siddhant Goyal Posted by Siddhant Goyal on Date of Publication: Jul 06, 2021 Author: Sumit Virmani Summary: When the ESG narrative is embedded in the company’s purpose, it begins to manifest in everything the business does. Link to Full Reading: https://www.forbes.com/sites/forbescommunicationscouncil/2021/07/06/fad-to-foundational-esg-must-be-at-the-core-of-a-modern-brand/