Date of Publication: Jul 15, 2021

Author: Jeff Fromm

Summary:

According to a forthcoming study by Barkley and Jefferies,“The Purpose-Action Gap: The business imperative of ESG,” two out of three consumers want to purchase from companies whose values align to their own.

Link to Full Reading:

https://www.forbes.com/sites/jefffromm/2021/07/15/chipotle-acts-on-its-values-making-it-a-powerful-whole-brand-cmo-brandt-shares-views/