Market Investors Pay More For Resilient Companies December 17, 2021 Siddhant Goyal Posted by Siddhant Goyal on Date of Publication: Sep 01, 2020 Author: HBS Working Knowledge Summary: During a market collapse, investors will pay up for companies considered resilient in their response, according to George Serafeim. Link to Full Reading: https://www.forbes.com/sites/hbsworkingknowledge/2020/09/01/market-investors-pay-more-for-resilient-companies/