How ProSocial Valuation Helps Measure The ROI Of Purpose: An Interview With Lesa Ukman December 17, 2021 Siddhant Goyal Posted by Siddhant Goyal on Date of Publication: Aug 16, 2020 Author: Afdhel Aziz Summary: PSV leverages the power of big data and primary research to value social capital— any public good that benefits people and planet— with the same rigor used to measure financial ROI. Link to Full Reading: https://www.forbes.com/sites/afdhelaziz/2020/08/16/how-prosocial-valuation-helps-measure-the-roi-of-purpose-an-interview-with-lesa-ukman/