Date of Publication: Dec 09, 2020

Author: Lisa Earle McLeod

Summary:

Keeping an aspirational purpose alive in the cadence of daily business is challenging. After working with over 200 firms, I’ve observed two common misperceptions that keep organizations from reaping financial and emotional rewards of purpose.

Link to Full Reading:

https://www.forbes.com/sites/lisaearlemcleod/2020/12/09/two-things-people-get-wrong-about-purpose/