Big Data in Capturing Business Value

November 29, 2021 Siddhant Goyal

Date of Publication: Nov 29, 2019

Author: Celina M. Olszak and Jozef Zurada

Summary:

The study investigates an issue of Big Data (BD) and elements shaping BD-based business value creation. The outcome of this research is to build and verify a framework to provide value based on BD. The framework contains three components: dynamic capabilities of organizations, integrated process of BD resource exploration and exploitation, and identification and measurement of business value creation. The framework has been subjected to initial verification by conducting the survey among 25 organizations.

Link to Full Reading:

https://www.tandfonline.com/doi/full/10.1080/10580530.2020.1696551