The current study examines the relationship between non-economic goals and individual investors attributes. The individual investors characteristics include collectivism, environmental attitude, religiosity, materialism, risk tolerance and social investing efficacy. The study is conclusive, and the required data was collected using a structured questionnaire. The socially responsible investing behaviour of individuals is explored using second-order structural equation modelling and test of mediation. All the distinctive characteristics of individual investors have shown significant values in determining the individual’s non-economic/socially responsible goals. However, the significant coefficients obtained for materialism and risk affinity have designated inverse relationships with non-economic goals. The study has implications for individual investors, fund managers and corporate too. The findings of the study support the socially responsible behaviour of individuals while taking investment decisions.
