Author: Bernhard Zwergel
, Anett Wins & Christian Klein
Summary:
We demonstrate that German retail investors have very heterogeneous requirements pertaining to -sustainable investments as a group, based on a representative survey (n
=-‰1014). According to investment behavior we identify three investor groups: -Sustainable and Responsible (SR) investors, and conventional investors that are either -generally interested (INT) or -not interested (CONV) in investing in ethical-ecological investments. The most frequently selected screening criteria are identical for SR, INT and CONV investors. However, measures of intra-group and inter-group heterogeneity indicate that these three groups are heterogeneous with very individual demands regarding sustainable investments. Therefore, it is more important to aid the investor in his search for a fund that meets his screening preferences than to create a fund that tries to anticipate investor groups screening preferences.
